The Story
In the early years, the store was small and only carried a few select brands, but as the business grew, Jan expanded his inventory to include a wider variety of luxury watch brands. He also began to focus on custom-made watches, catering to the needs and preferences of his high-end clients.
Over the years, the store became known for its impeccable customer service and expert knowledge of the watchmaking industry. It also became a destination for collectors, who would come from all over the world to see the store's rare and unique timepieces.
In the early 20th century, the store moved to a larger location in the heart of Amsterdam, where it remains to this day. The store's interior was designed to reflect the elegance and craftsmanship of the watches it sold, with dark wood paneling, plush carpets and warm lighting.
Throughout the years, the store has been passed down through generations of the Van der Hoogen family, always keeping the legacy of Jan's vision and passion for watches. Today, it is one of the most well-known and respected luxury watch retailers in Europe.
It carries a wide variety of luxury watch brands, both new and vintage, and continues to offer custom-made watches and expert repair services. It's a place where the watch enthusiasts can find the perfect watch for themselves, or for the loved ones.
Still in the heart of Amsterdam
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